An official contract that binds both the franchisor and the franchisee is known as a franchise agreement. The contract outlines the franchisor’s requirements for the franchisee, including how the firm must be run. It is a contract in which the franchisor (firm) agrees to give the franchisee the right to use the brand name or business system (individual or entity).

The professional and legal terms and conditions that both parties will follow during their employment are outlined in this agreement. The franchise agreement aids in keeping the franchisee and franchisor’s relationship amicable. The agreement includes the brand name, length of the franchise agreement, cost of the fees, and provisions for a penalty, payment, and termination of the franchise. The franchising market in India is expanding and developing quickly.

Basic Clauses of the Franchising Agreement


This clause details the territory where the franchisee may operate and the franchisee’s exclusive rights (if necessary).

Choosing and developing a site:

Before signing the contract, the franchisee must choose an appropriate location for running the business by the franchisor’s specifications and get that location approved.


 This clause describes the franchiser’s royalty system, which is a set percentage of sales that the franchisee is required to pay for the use of the brand name and is due each month.

The legitimacy of a franchise

This clause specifies how long the franchisee may market products bearing the franchise’s name or trademark.


This clause specifies the up-front costs the franchisee must cover to secure the company’s brand’s trademark.

Training assistance:

To guarantee consistency in service across different franchisees, the franchisor will support the franchisee with training. All relevant information will be provided by this clause.


This section outlines how the business must function, how it must operate following operational standards, what products and services the franchisee may offer, and what purchases the franchisee must make only from the franchisor.

Other specifics:

Information about the franchisee’s rights to utilize the franchisor’s trademark, logo, or signs.


The franchisor will disclose the franchisee’s financial obligations and advertising commitment.

Terms of cancellation and renewal

The terms for termination or cancellation and how to renew it are described in this clause. Arbitration clauses are also included by certain franchisors. In any legal incident, this will ensure that an arbitrator will assess the matter before it is brought to a court.

Exit Techniques

There is no set departure strategy; some franchisors leave it up to the franchisee’s judgment, while others include a repurchase clause. This will allow the franchisor to match the buyer’s offer or buy at a predetermined price.

A franchise agreement’s advantages

The following are some advantages of the franchise agreement:

Defines the connection

The franchisee-franchisor relationship is described in the agreement, along with the advantages and limitations that apply to each party.

A better level of franchisor control

The contract makes sure that the franchisor, as the company’s owner, has more influence over daily operations.

Management of a brand

The franchise agreement gives the franchisee room to specify how to adopt the brand and business. The consequences for poor management or violations of corporate branding are laid out to safeguard the reputation and image of the brand at all times.

Franchise agreements must adhere to the Indian Contract Act of 1872’s provisions. Franchises are permitted to include the disclosure requirements as part of the contract, provided that the condition is met.

Franchise Agreement Types

Agreement for a single-unit franchise

This is the oldest and most popular type of franchising. This type of contract specifies the rights and duties related to franchise establishment. Additionally, it describes how the franchise is run. Franchisees must, however, put their own money into the business and employ managerial skills to expand it.

Franchise Multi-Unit Agreement

In other words, this agreement permits the operation and construction of many franchise units. The franchisor can grant the franchisee more than one franchised unit. However, a multi-unit franchise must have savvy financial capabilities that serve as a valuable asset in the expansion of the company.

Franchise Master Agreement

In this kind of contract, the franchisor offers the master franchisee the authority to offer the whole range of the franchisor’s goods and services in a particular nation, territory, or continent. Additionally, the master franchisee has the authority to seek out new franchisees. By joining the system through its master franchise, the master franchisee turns into a franchisor to those franchisees.

Checklist of Items to Confirm Before Signing the Franchise Agreement

There are certain areas where franchisees can collaborate.

Fees Owed to the Franchisor

This covers total investment, franchise fee costs, and the due date for eminence payments.

Offerings from the Franchisor

It covers the necessary training, the franchise’s marketing responsibilities, and the goods and services offered to customers.

Renewing the Arrangement

The agreement’s precise duration is indicated, and information on a renewal is also included.

Promotions and Publicity

The franchisor is responsible for supplying the franchisee’s public relations efforts’ substance, presentation, and frequency.

Rights Transferred

Franchise owners frequently retain the necessary power to approve any transaction and transfer conditions. Similarly, franchisors decide whether they have the right to first refuse or buy back a franchise.

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